Adam Thompson
Product Designer
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Portrait taken by Natasha Choo

I'm a product designer, and recent grad from Systems Design Engineering at the University of Waterloo. This multidisciplinary engineering background allows me to bring a holistic process to everything I design.

I have designed at Noom, KnowRoaming, Sony and Zynga in places like Toronto and New York, and won the Norman Esch Entrepreneurship award with Chameleon Hearing Protection.

When I'm not making products, I enjoy making music. In April 2017 I had the amazing opportunity to sing at the Beacon Theatre in New York with the Water Boys for the ICCA finals.



Product Manager

Toronto Spring 2016
  • Performed background research, user analysis, and A/B testing as part of the design process for a new subscription model.
  • Configured final tuning parameters and UX flow for a viral engagement feature which increased Facebook-feed app entry by 36%.
  • Designed initial UX wireframes and design specifications for a new feature expected to increase Daily Active Users up to 10%.
  • Analyzed player demographics by monthly spend to better know the sources of revenue, and which players to target for new features.
  • Managed, analyzed, and reported on key metrics for various in-app experiments.


Product Designer

New York Fall 2015
  • Redesigned the meal-logging experience by leveraging user testing data, in order to better reflect the observed mental model of logging food, which improved clarity and speed of navigation.
  • Enhanced the food portion picker interface to improve user confidence when logging food items.
  • Managed the early design process for the coach dashboard, inviting collaboration with all stakeholders to better understand product requirements.
  • Prototyped and iterated interaction on designs using Sketch, Framer, and Origami, and tested using Usability Hub and


UX Designer & Product Manager

Toronto Spring 2014 & Winter 2015

    User Experience

  • Redesigned both iOS and Android apps from the ground up. Everything from the registration flow, to the in-app experience for all use cases.
  • Leveraged customer feedback to improve the flow of the app to better correspond with the 3 use-cases of the product.
  • Initiated and oversaw the preliminary design of the new company homepage, and corporate portal.
  • Designed and developed the KnowRoaming Athletes sign-up page using HTML5, CSS3, CoffeeScript and PHP.
  • Product Management

  • Lead weekly design meetings with all stakeholders to discuss design of the mobile apps and websites.
  • Created, branded and optimized a core company service, now called ReachMe.
  • Other Design

  • Designed and prototyped a retail stand for dispensing product boxes and displaying product information in retail stores.
  • Designed a new product package concept, reducing the box side by 50% by leveraging unique features of the KnowRoaming product.
  • Storyboarded, and animated an app intro video for the updated KnowRoaming app.
  • Created 3D concept models of an automated sticker application device using AutoCAD and Inventor.


UX Designer

Waterloo Fall 2013
  • Lead the design and development for a new music-discovery/radio feature in MediaGo.
  • Developed the front-end for the new feature using HTML, SASS and jQuery.
  • Proposed a UI re-design of the entire MediaGo application, enhancing aesthetics, and ove user experience.
  • Designed promotional graphics and videos for MediaGo.

University of Waterloo

Systems Design Engineering

Cognitive Science Minor Class of 2017
  • Cognitive Ergonomics SYDE 543
    This course focuses on the role engineering psychology research plays in design of the information displays and devices associated with simple and complex cognitive tasks.
  • Intro to Control Systems SYDE 575
    Classical and state space representations of control systems. Stability, controllability, observability and sensitivity. Frequency domain behaviour, Bode plots, Nyquist stability criteria. Pole placement, PID, phase-lead and phase-lag controllers.
  • User Centred Design SYDE 348
    The focus in this coures was on human factors and usability methods and techniques that should be applied throughout the design process, including: function and task analysis, usability analysis, prototyping and evaluation, user interaction styles, interface design, user designing to guidelines and standards
  • Engineering Design SYDE 361
    In this class, we learned about the design process; from problem definition to ideation and prototyping. We practiced what we were learning with a term-long design project. Our team designed an interactive water fountain
  • Mechanics of Deformable Solids SYDE 286
    We explored the mechanics involved in stress and strain on common engineering materials. Our final was to build a cardboard bridge and estimate its failure load.
  • Circuits & Instrumentation SYDE 292
    his course covered op-amps, analog filters and various transducers. We covered measurement and instrumentation devices, and hight, low and band-pass filters. My final project involved designing and building a single-note guitar tuner using an instrumentation amplifier, and a series of band-pass filters
  • Intro to Cognitive Science PSYCH 256
    This course was an introduction to the field of cognitive science. We covered many of the approaches to the field such as the Computational-Reperesentational Understandind of the Mind (CRUM), and others.
  • Human Factors in Design SYDE 162
    We were introduced to needs-analysis, user interviews, ergonomics and user testing.
My Toolbox
  • Illustrator

  • Framer

  • Origami

  • Balsamiq

  • JavaScript

  • Python


  • After Effects

  • InDesign