Designer. Developer. Researcher.

I use research insights to identify the problem and requirements, generate user-centered design artifacts, and build a great experience.

UX

Resume

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MUSIC Group

Assistant Customer Solutions Manager

Design process, high level product vision & business case development.
  • Developed a process and tool in Excel/VBA, now used across the organization in 13 countries, to allow solutions managers to quickly evaluate Go/No-Go decisions for products based on ROI and time-to market, and allow portfolio managers to create product portfolios based on this information.
  • Identified business opportunities, customer needs, built business cases and defined product specifications for a line of accessories and mobile music making products based on insights discovered through market and customer research.
  • Worked closely with director of product design on process, and higher level product vision business case development and customer centric strategies
  • Collaborated with customers, senior management, engineering, industrial design, sales and marketing to define product story, experience, design and functionality

Chameleon Hearing Protection

Co-founder

Smart hearing protection for industrial workers, that automatically adjusts its attenuation based on its environment

Zynga

UX Product Manager

Data analysis, UX research and testing for new features in Poker Web.

Noom

Product Designer

Usability optimization and user testing for the core food-logging feature.

KnowRoaming

UX Designer

User research, information architecture and UI design for the mobile apps.

    User Experience

  • Product Management

  • Other Design

Sony

UI Designer

UI/UX design and front-end development for a discovery feature in MediaGo.

University of Waterloo

Systems Design Engineering

B.ASc. with Cognitive Science minor.

Portfolio

About me

Portrait by Natasha Choo 2017

I'm a user researcher, product designer, and graduate from Systems Design Engineering at the University of Waterloo, with a minor in Cognitive Science. My multidisciplinary engineering background allows me to bring a holistic process to everything I design.

I've worked at MUSIC Group, Noom, KnowRoaming, Sony and Zynga, conducting market and customer research, developing user flows and wireframes, refining UIs, and testing prototypes. My company Chameleon Hearing Protection won the Norman Esch Entrepreneurship award in March 2017, and was a semi-finalist for AC JumpStart.

When I'm not making products, I enjoy writing, arranging, and playing music. In April 2017 I had the amazing opportunity to sing at the Beacon Theatre in New York with the Water Boys for the ICCA finals.

My Toolbox

Medium